Logo • Homepage/E-mail Design • Care Card
Notion is a jewelry brand that's as flirty and whimsical as its name and embodies a fun personality. The brand name, Notion, was derived from the impulse and desire to embrace one's flair with fanciful gold and jewels. Its jewelry is crafted from the finest materials (gold and jewels), but it's not all serious. The pieces are playful—they're meant to be worn with fun and flair, not just collected.
The logo represents the whimsical and panache personality the brand aims to portray through a font that has an effortless, yet playful look. The brand colors were chosen to attract a youthful demographic of women aged 16-35.
Mood board for inspiration with initial logo sketches showcasing ideas for typography, logo elements, and individual lettering.
Photo content from Unsplash.